Promoting your Website
You’ve spent the money, invested the time and
your great looking new site is up and running, but now
what?
After a few months you’ve sold no products, you’ve
got no feedback or enquiries and the statistics you
get from your expensive software shows a low level of
traffic which hasn’t increased since the site
went live. Surely this wasn’t what you expected,
you thought once the site was live that people would
come flocking and orders etc. would follow.
This is a common scenario as many web design companies
in Ireland aren’t up to speed with the importance
of a continuing internet marketing campaign to promote
your site. Simply building your site and getting it
live may be the major factor for them and little emphasis
is placed on the post build and in particular internet
marketing.
It’s obvious from viewing some sites that even
some of the best and biggest Irish web design houses
don’t fully support their clients and don’t
go much further than writing meta tags which don’t
carry that much relevance for today’s search engine
result pages. Internet marketing in this part of the
world seems to still be very much in it’s infancy.
Obviously how much you are paying your company is an
important factor though if you intend to build a commercial
site it has to be promoted and you should have an agreed
budget in mind. In some cases your budget may be more
than the cost of the website design and development
and your internet marketing campaign may go on continuously.
The key is to be aware that your site needs to be promoted
and whether it's the company that designed your site
or a specialised internet marketing company make sure
that you are well aware that internet marketing can sometimes
cost alot more than the design and development especially
for bigger commercial sites.
Find out how we can promote your website. Contact us.